A must-have?

I was in the grocery store today, and I ran across the product "Wippity Wipes." They're, uh, to clean up spills. What the hell, man. I mean, sure, there was a time when I would have bought some just so I could own something called a Wippity Wipe. But today, for some reason, I just found it ridiculous. Like...how could somebody own up to this? "Oh, damn, I just spilled my coffee. Hand me a Wippity Wipe, will you? I'll just...wippity wipe this right up. What? What's that look for?"